The 'Born to Lose' part of the slogan was introduced way back on the band's self-titled debut in 1977 on the track Iron Horse/Born To Lose, but three years of slogging it out later the band were changing their fortunes with Live To Win.īy the time Ace Of Spades came out the band had largely moved on from their straight rock'n'roll roots to fiercer stuff, but Live To Win kept its feet rooted in greasy rock'n'roll to the point where it positively oozed snake oil. 'Born to Lose - Live to Win' is about as perfect a philosophy as Motorhead could ever hope to live by, life's perennial underdogs spitting in the eye of fate to ensure they could make off with as much as they could get their grubby mitts on.